Launched in 2014 by Abdallah Khlif, the Plan B brand very quickly won the support of an ever-growing audience, thanks to the quality of its products, its generosity, and its reliable service.
Today, ABK Group offers a “one-stop-shop” solution for food service needs, particularly for its various stores, which are mostly managed as franchises.
Thanks to this setup, the Group is able to provide these stores with their entire supply chain, including both food and non-food products. Furthermore, the company handles logistics, brand management, and all administrative aspects on behalf of these stores.
After just 8 years, the network now boasts 28 stores across the country, from Bizerte to Djerba.
The investment of INMA Holding has enabled the further expansion of the Plan B network both nationally and internationally, notably through the opening of two international boutiques in Algeria and in Paris.
- Location
- Headquarters and supply companies in Tunis, and 28 outlets throughout the country
- Sector of activity
- Fast food
- Investment’s date
- 2021
- Status
- Current
- Amount invested
- 6,5 mTND
www.plan-b.com.tn
